Online Classifieds as a Promotional Tool
Here at Not Fade Away Marketing & Web Design, we are routinely asked for help in generating new traffic sources for client web presences. As most web owners quickly discover, creating a professionally designed, user-friendly web presence is only the first step in creating a lasting on-line presence for business or personal needs.
Once the initial stages of design are completed and owners are prepared to launch their new websites to the world, the realization of the importance of web traffic can become instantaneously noticeable. As a means of combating the surprise that comes with a new website and no web traffic, owners should have a marketing strategy and promotional game-plan in place to help make web launches truly successful.
Unless a new website is launched in coordination with a new successful viral video, strong social networking hype, or other news generating event that guarantees web traffic to a new web presence, chances are that building a successful online business will require time and focused marketing activity to establish consistent web traffic, which eventually can establish possible online revenue streams.
As one facet of a comprehensive marketing strategy for client websites, we routinely recommend marketing resources for effective development of immediate and short-term traffic for websites.
Short-term or immediate strategies for quick bursts of instantaneous traffic are critical to the initial stages of web presence development. In today’s online world, there are numerous strategies that can provide a company web presence with immediate web traffic. However, many of these strategies, particularly Pay-Per-Click campaigns (PPC), can be costly both in terms of monthly expenditures for high quality placement on search engines as well as expensive in terms of professional management of PPC accounts. Luckily, there are numerous options in today’s online world that provide web owners and webmasters with effective free resources for company marketing.
One such resource that is available to all web owners for immediate bursts of traffic, especially in a local capacity, is the use of Free Online Classified listings for company exposure.
Many companies routinely overlook the potential power that is available through regular posting of free online classifieds. Not only can free listings create immediate local exposure for businesses, but can, thanks to the expansion of a global network online, help businesses reach customers around the globe with a few clicks of their mouse button.
As with most resources available online, there are varying levels of classified effectiveness for the local small business owner. Some of the highly respected, and most highly visited, classified resources do a great job of restricting content that does not apply to their published terms of service. Additionally, many of the popular resources require confirmation of either email or phone, or both, to successfully publish classified listings. For some business owners, this can create challenges ranging from ghosted posts to being fully blocked by website administrators. Conversely, some of the smaller, and less visited classified resources, provide the ability for a less stringent posting environment. However, with this more relaxed posting environment normally comes less traffic to your posts, or increased costs through vary levels of customer “membership” plans.
Here at Not Fade Away we routinely manage classified posting strategies for our valued clients. As a part of this we normally recommend different strategies to help client posts stand out from the plethora of other content available on popular classified resources. If we can help you establish a successful classified posting campaign for your local business, please contact us today!
Otherwise, feel free to have a look at a brief collection of some of the more successful classified posting resources that we use on a regular basis for our valued clientele:
- Craigslist.org – The industry standard for classified posting and one of the most highly trafficked classified websites online today. Consequently, one of the more strict classified resources with confirmation for posting of classified listings required.
- Backpage.com – Highly ranked and highly trafficked classified listing website with growing expansion and highly targeted categorization for targeted local listings.
- oodle.com – Classified Ads with a social networking flare and connectivity built in for added exposure for company or personal listings.
- aclassifiedmarketplace.com – Recent Classified Start-up which we helped a local customer develop for local exposure on free classified listings.