Spearcrazy is one of the Florida Keys’ most trusted resources for spearfishing and charter sportsfishing adventures. For many years Spearcrazy used an antiquated, simple html website that was difficult to update and maintain.
In early 2015, Spearcrazy owner, Captain James Simcic, decided it was time to upgrade his website framework to provide a better user experience on all devices and platforms. The primary objective of the Florida Keys website revamp was to provide an updated website experience while utilizing a framework that allowed for much easier staff updates and management.
At Not Fade Away Marketing, we were proud to be selected to redevelop the web presence for Captain James and his Spearcrazy brand. After meticulous planning and development our professional team was able to produce a top of the line presence for Captain James and his team at Spearcrazy.
As a result of the redevelopment, Captain James’ engagement rate of visitors on his website increased along with his organic website rankings. Today, the Spearcrazy team enjoys a modern responsive website that is easy to maintain and manage.